Digital marketing is a broad field and for search engine optimization, individual or organisation required lots of tools in terms of optimization. There are various free and paid SEO tools for different purposes like link building, broken links, website authority checker, keyword analysis, ranking position and many more. When it comes to improving the search engine visibility of a website, two metrics that often come up are Domain Authority (DA) and Page Authority (PA). DA and PA are numerical scores assigned to websites and individual pages respectively that indicate their potential to rank higher in search engine results pages (SERPs). In this article, we’ll take a closer look at what DA and PA are, how they are calculated & why they matter.

What is Domain Authority & Page Authority?

Domain Authority checker
Domain Authority

Both domain authority (DA) & page authority (PA), a Moz creation that predicts and the wellness of a page and the ranking on a search engine result page (SERP). PA and DA scores range from 1 to 100, which means the higher the score, the greater the ability to get a higher rank on Google SERPs.

While a page authority checker primarily works in measuring the foreseen rank strength of a particular page, Domain – Authority checker measures the strength of an entire domain or sub-domains.

They have various factors such as linking root domains, number of total links, and ranking strength, which they take into account to calculate the results.

Domain authority and the PA is dependent on information from the link explorer WI(web Index) and includes many factors as a part of the Math. The actual DA check and PA check calculates using the machine learning model to find a “best fit” algorithm.

Why Domain Authority Should be Checked?

The domain authority of a website gives a detailed report of its relevance for a specific search topic, so, in order to learn about your website ranking ability, domain ability must be checked.

People often like it when their website ranks higher on the search engine result page, so, in order to make sure one gets a high rank, one should always check their domain authority.

Along with predicting the rank on SERPs, domain authority also includes other things such as the prestige of the website and its authors and the quality of the info presented.

How to Improve Domain Authority of Your Website?

There are lots of factors available in the digital marketing world to improve the DA of your website, but here we are sharing a few of them:

Factors Affecting Domain Authority
  • Boost your content marketing strategy.
  • Work on on-page & off-page activities.
  • Outreach with niche bloggers.
  • Build natural links for your website.
  • Share your content on social media platforms.
  • Make a mobile-friendly website.
  • Remove spammy & bad backlinks.
  • And more importantly, you should have patience.

8 Best Tools for DA PA Checker:

These are some of the best tools available for domain authority checkers:

1. MOZ Link Explorer – Best SEO Tool for Link Analysis:

This is the best DA PA checker, the Moz Link Explorer is one of the cleanest SEO tools that help get an analysis of the website which on many levels is very comprehensive on the URLs you enter. Apart from DA & PA checker, Moz has many other features that help you in improving website performance in SERP. Add Moz bar extension in the Google Chrome browser so that you can check DA-PA anytime for free. If you want to use premium features, there are 4 packages available standard, medium, large & premium.

2. Small SEO Tools-DA PA Checker Tool:

Smallseotools - Moz DA & PA Checker

An SEO tool that is built on a platform that can be completely relied on and which is free in helping any business understand the strength of a certain URL along with the possible ranking of the URL on a search engine.

3. Prepost SEO-Bulk DA PA Checker Tool:

Prepostseo - Bulk Moz DA PA Checker

Attributing a minimum to a maximum value the Pre-post DA checker is the most popular Bulk DA checker. This free online tool allows clients to put in as many as 100 URLs at the same time to be checked. The tool not only gives you the MOZ ranking of the URL you paste. However, it gives more detailed observations like PA, MOZ, DA, and IP addresses.

4. The HOTH’s-Domain Authority Checker:

Thehoth Moz Domain Authority Checker Online

In Hoth, user can get the data of domain and page authority. DA PA checker offers help in bulk check for both DA and PA score on URLs from any website. If your lookout is for a tool to better your content on your website, HOTH is for you.

5. SEO Review Tool’s-Website Authority Checker Free:

SEO Review Tools - Moz Domain & Page Authority Checker

There are many reasons why as a website owner one would like to conduct a Website Authority check like checking on the building links, checking on the SEO strength of one’s competitor, a check on links potentially directing back to their website, and opportunity to link building. The SEO review Tools help achieve all this and more with their DA and PA checks. This tool is used to Free Website authority checkers.

6. Robin Gupta’s-Bulk DA PA Checker Tool:

Robingupta - Bulk Moz Domain Authority Checker

Building a website with constant traffic flow and great ranking on Search Engine results is a constant struggle that includes many aspects like SEO strengthening, Authority Link Building, DA and PA. One such SEO tool that is a one-stop shop for all these needs is the Robin Gupta’s Bulk DA PA Checker.

7. Ubbersuggest:

Ubbersuggest tool to check Domain Authority

This is another free tool that provides domain authority. You can check DA PA details of website that include organic keywords, backlinks, organic traffic, and many more. It will provide 3 website details and analysis data per day for totally free.

8. Ahref-Website Authority Checker:

Ahref - Website Authority Checker

Ahref site authority and domain authority have their own criteria to measure website authority as Moz has. Domain Rating shows the authority of the domain from the quality and quantity of a particular site. For more details to know this DR in detail visit the official page which describes it in detail. This tool is used to free domain authority checkers.


In the ever-changing and updating world of the World Wide Web, every business is in the process of bettering itself. This process requires websites to possess something that their competitors do not. A constant DA and PA check will ensure your website is enlisted on the top page of every Search Engine while a healthy check on backlinks that direct traffic to their website via other websites.

FAQs on DA and PA Checker:

Why is DA and PA important?

DA and PA are important because they provide an indication of the authority of a website or webpage. Websites or webpages with higher scores are more likely to rank well on search engines, which can result in more traffic and business.

How are DA and PA calculated?

DA and PA are calculated using a complex algorithm that takes into account various factors such as the number of backlinks, the quality of the backlinks, and the content relevance of the website or webpage. The scores are represented on a scale of 0 to 100 with higher scores indicating a greater likelihood of ranking well on search engines.

What is DA and PA?

DA and PA are metrics developed by Moz that provide an estimation of how likely a website or a webpage is to rank on search engines. DA measures the overall authority of a website while PA measures the authority of a specific webpage.

How can I improve my DA and PA?

To improve DA and PA, focus on quality content, strategic keyword optimization, high-quality backlinks, internal linking, technical SEO, social engagement, positive user experience, toxic backlink removal, regular content updates, and a responsive design.

What are good DA & PA scores?

A good Domain Authority (DA) score is around 40-50 or higher, and a good Page Authority (PA) score is typically in the range of 40-60 or above.

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Niraj Bariya is working as Online Marketing Professional in IT Industry having over 8 years of experience. Niraj Bariya loves to write about technologies, gadgets & reviews and online marketing.