Are you a social media marketer? Do you know how to use social media to increase sales? Social media marketing is the use of social media platforms for the promotion of products & services. Some of the major social media platforms for building a brand are Twitter, Instagram, LinkedIn, Facebook, Pinterest, Snapchat, and YouTube. Social media marketing is a very broad and innovative concept. You have to always be aware of the recent trends and interact and connect with the audience, it helps to perform better in the field of social media marketing. In a case of Instagram, influencers help in promoting a brand to get a bigger audience. Instagram influencers can promote a brand or service in a creative way, mostly these type of campaigns lead to more conversion as it is done by an individual.
In order to build an audience, the brands pay money to celebrities for promoting their products. These celebrities can also be known as social media influencers. Marketing campaign budget generally depends on the social media platform and the total number of followers. The money on different platforms like YouTube, Facebook, Instagram is not the same. Everyone earns different amounts for any specific post. The reason why social media marketing is a huge success is that it is easier for the audience to connect to other people rather than directly to brands. Earlier it was difficult for brands to connect with people or the audience. However, after the introduction of social media platforms, it has become easier for them to establish a connection between them and the audience.
Instagram influencer marketing strategy
In recent times, Instagram has gained a lot of popularity and it has become a hub for promoting brands and products. So, the main question is what is Instagram influencer marketing? The answer to this is very simple, the influencers on Instagram promote the products of various brands because they have a huge audience and for this, they get handsomely paid or rewarded. So, brands or companies who want to build an audience or want to grow approach these influencers on Instagram for promoting their products. The reason why it works is that those influencers already have an audience that trusts them and follows them. So, if they recommend any product to their audience then there are very high chances that their audience will check your products, and eventually, your brand will grow because the followers trust the influencers.
The audience on Instagram is increasing at an immense pace. It is expected to grow even more in the coming times. Hence, it is important for every brand to know how they can use the Instagram influencer marketing strategy for their brand. Instagram is considered as the best platform for brands to reach new and large audiences quickly. You cannot just randomly pick influencers and ask them to promote your product. It won’t work and you won’t see any results. In order to succeed you have to select relevant, engaging, and authentic influencers. Irrelevant influencers will get you nowhere and you will eventually lose money.
Types of Instagram influencers
Basically, you can classify the Instagram influencers types into four ways, and that are nano, micro, macro, and mega. The nano influencers have fewer followers and it is a cost-effective option. You won’t get a lot of audiences but the audience of these followers feel that the products recommended by nano influencers are more genuine. The micro-influencers have a comparatively larger audience than nano influencers. They usually promote products of a specific niche, for example, food and beverages, travel, or fashion and beauty products. You won’t see them promoting other products. The macro influencers have a huge fanbase and some of the macro-influencers can be celebrities. Macro influencer’s work is similar to micro-influencers and the main difference between both of them is the number of followers. The last one is mega influencers. They have huge followers and they are generally major public figures or celebrities.
So, before investing in Instagram influencer marketing you should check their engagement, quality of their followers, their reach, and the type of content they post. This will help you in getting more audience that really connects with your product and the invested money will not go in vain.
Now, the problem is how can you find the right influencer for your product? First, you have to make sure what you are looking for in an influencer because it will help in narrowing down the list of influencers. Later, you can search for branded hashtags or the hashtags relevant to your product. This way you can see all the influencers in the specific field that you desire. There are also various tools like BuzzWeb, BuzzSumo, Influence.co, etc. that help you to know the potential influencers based on your keyword and category.
How much do Instagram influencers make?
Instagram influencer marketing is one of the best ways for brands to connect with bigger audience and showcase their product. Some of the key features of Instagram influencer marketing are that it is more organic, audience feels more connected to the product, massive reach, and high engagement rate. The Instagram influencer marketing has increased the referral traffic to ecommerce websites more than any other social media platform marketing. Hence, it is no surprise that a lot of companies are preferring Instagram for marketing their product and to establish a connection with audience. The biggest reason behind the success of Instagram marketing strategy is that the audience follow the Instagram influencers and feel more connected to them and this develops the feeling of trust.
For a long time, numerous brands have been paying money to celebrities for promoting their products. However, it is not possible that every influencer will earn the same money as the other one for the same product because in the end it all comes down to the total number of followers and the social media platform on which the product is promoted. The price of every social media platform is different. Now the common question in everyone’s mind is how much do Instagram influencers make? Well, there is a lot of money in this field if you have a large number of followers and good engagement. According to the Economist, the average money for an influencer post on Instagram is,
- 100k to 500k followers – $5000 per post
- 500k to 1m followers – $10,000 per post
- 1m to 3m followers – $50,000 per post
- 3m to 7m followers – $75,000 per post
- over 7m followers – $150,000 per post
These are the average earnings of Instagram influencer posts.
Top Instagram influencers
There are numerous Instagram influencers who earn a huge sum of money for every post or story. Instagram influencers are not necessary be movie stars. An influence is someone who has significant fan following on the social network platform. Instagram influencer could be a Chef, Mud Artist, Beauty Product Expert or anyone who have expertise in a particular subject. These Instagram celebrities have a good number of followers and they are very active on social media platforms. So, that way they can influence a marketing campaign for a bran or service.
Fashion & Style Influencers
- Oscar Cobo (163k followers)
- Ada Oguntodu (68.6k followers)
- Chiara Ferragni (21.6m followers)
- Jenn Im (1.7m followers)
- Megan Gilmore (166k followers)
- Jamie Oliver (8.3m followers)
- Brad Lau (597k followers)
- Ashrod (104k followers)
- David Chang (1.6m followers)
Top Travel Influencers
- Annette White (100k followers)
- Eric Stoen (196k followers)
- Matthew Karsten (147k followers)
- The Points Guy (415k followers)
- The Blonde Abroad (547k followers)
Top photography influencers on Instagram
- Gueorgui Pinkhassov (124k followers)
- Lindsey Childs (10.3k followers)
- Gueorgui Pinkhassov (124k followers)
- Benjamin Lowy (224k followers)
- Jannid Olsson Delér (1.3m followers)
- Oliver Proudlock (694k followers)
- Brunch Boys (463k followers)
- Jay Caesar (353k followers)
- Jessie Chanes (313k followers)
Some of the top Instagram influencers are mentioned above, feel free to share your thought on this topic.