Do you know how mobile app companies or developers earns a big money? Mobile ad networks is the answer! Yes, they provides an opportunity to mobile application owners to monetize their applications by serving ads from advertiser. In this article, you will learn about 8 best mobile ad networks providing exciting earning opportunity to app owners and marketing opportunity to brands and advertiser.

mobile ad networks


Traffic has always been a valuable part of internet marketing and this is never going to change. With the growth of smartphones, the number of internet users has grown several folds and this has created a great shift of focus towards mobile ad networks. By the end of 2015, according to E-marketer, mobile ad spending accounted for 49% of digital spending and in the consequent two years, it has grown even more. The global internet ad spending by August 2016 was $101 billion and analytics suggest that this will grow to $200 billion by the year 2019. By using this opportunity, popular app games must be making millions of earning every year.

Here is the brief about campaign type mostly offered by ad networks. You can choose depending upon your requirement.

  • CPM (cost per mile) – Advertisers gets charged after their ads serves thousand impressions and publisher get paid the same way!
  • CPC (cost per click) – Advertisers gets charged on each click made on his ad
  • CPI (cost per install) – CPI ads are most popular and cost effective ads as advertisers only gets charged when someone clicks on the ad and it resulted into app install.
  • CPA (cost per action) – Also known as Cost per acquisition and only charged when someone completes any action after clicking the ads such as sales & newsletter sign up etc.
  • CPV (cost per view) – In CPV format advertisers only gets charged when user sees complete video ad while browsing any ad.
  • In mobile ad network there are 5 major ad formats available.
  • Interstitial ad format – Full screen advertisements deployed on the host application
  • Banners (web banners / app banners) – Beautifully designed banner ads places into mobile app
  • Native – Banner / Video matching the characteristics of the host app
  • OfferWall – Ad units that display special offers

Lastly, it’s about targeting. Businesses have to be specific of the kind of audience they are looking for and categorize them according to geo location (country / region specific), Device (kind of device the audience uses), Carrier (customers on specific mobile carriers), OS (the operating system consumers use), connections (3G / 4G/ WiFi, etc), interests (depending on the online behavior of the audience) and gender (targeting specific gender).

The filters are many but the work has been made easy for mobile business owners and app developers by several mobile ad networks. These networks offer carefully laid out choices around which businesses can choose to spend their money. Let’s take a look at them:

1. Admob

Developed and maintained by Google, Admob finds popular following among online business owners globally. This is perfect for beginners in the game. Admob offers free ad generation tools for cross promotion of apps and drive-in app installs. Further, Admob IAP (in app purchase) introduces leads that are most likely to have interest in the advertisement. Important takeaways include:

  • 1,000,000+ advertisers
  • Supported ad formats – interstitial, video, native
  • Campaign types – CPI, CPC, CPM
  • Platforms – Android, iOS, Cocos, Unity

2. StartApp

Founded in December 2010, and based out of NY, USA, StartApp is built on mobile app data sharing allowing advertisers filter comprehensive user profiles. Key takeaways include:

  • 50,000+ advertisers
  • Supported ad formats – Interstitial, video, in-app ads, full page ads, app icon
  • Campaign types – CPM, CPI, CPC, CPA
  • Platforms – Android, iOS

StartApp also running referral program provides additional opportunity to make money by referring their services to your networks.

[yellowbox]Push your friends to join StartApp’s referral program and both of you can earn double bonus[/yellowbox]

3. Inmobi

Based out of San Francisco, USA, Inmobi has been helping advertisers reach an audience over 1.5 billion and with 32,000+ mobile properties to choose from. Key takeaways include:

  • 20,000+ global advertisers
  • Supported ad formats – Interstitial, Video, Native, Rich Media, Banner
  • Campaign Types – CPI, CPC
  • Platforms – Android, iOS and Mobile Web

4. Yahoo Publishing Apps

Previously popular as Flurry and later acquired by Yahoo in 2014, Yahoo Publishing Apps is more focused on analytics. You will be able to monitor application portfolios while categorizing and deploying the gathered analytics. The key takeaways include:

  • 250,000+ developers
  • Supported ad formats – In-stream native, standard displays, video, banner, full screen ads
  • Campaign types – CPC, CPI
  • Platforms – Android, iOS

5. Chartboost

Founded in 2011 and based out of San Francisco, USA, Chartboost allows advertisers with cross platform ads along with features like tracking, insights and sophisticated targeting. The company has also been popular with mobile game owners for a D2D ad marketplace and sharing game ad insights. The key takeaways include:

  • 300,000+ advertisers
  • Supported ad formats – Interstitial, Video, OfferWall, Content Lock
  • Campaign Types – CPI, CPC
  • Platforms – Android, iOS

6. Applovin

Based out of San Francisco, USA, Applovin used campaign analytics to provide advertisers with high quality leads. Applovin is being hailed as the fastest growing mobile advertising company. The key takeaways include:

  • 200,000+ users
  • Supported ad formats – Custom
  • Campaign Types – CPA, CPC
  • Platforms – Android, iOS, Mobile Web

7. Fyber

Based out of Berlin, Fyber supports app developers, agencies, advertisers, DSPs and other ad networks with its programmatic ad formats complaint with IAB Standards. The key takeaways include:

  • 7,600+ direct integrations
  • Supported formats – Interstitial, Video, Native, Banner
  • Campaign Types – CPI, CPM, CPV, CPA
  • Platforms – Android, iOS

8. Airpush

Founded in 2010 and based out of LA, USA, Airpush offers Performance Creative Initiative solutions that support a range of real time campaign optimization, media buying and custom design. They use sophisticated learning algorithms to generate high performing ads. The key takeaways include:

  • 47,000+ live campaigns
  • Supported formats – OfferWall, Notifications, Interstitial, Messaging, App Icon
  • Campaign Types – CPM, CPC
  • Platforms – Android

Most of these ad networks offer a global audience and are suited for any kind of business. however, you will always need to research more before making your final choice.