WhatsApp is offering their services to over 1 Billion users at FREE of cost. You must be wondering how WhatsApp can make money out of it? Till date, this Facebook owned world’s most popular messaging app does not charge to their end users. But recently they launched an official blog post revealing early information about how WhatsApp can help businesses to stay connected with their customers.
Currently many businesses uses WhatsApp group to stay connected with their existing customers by sharing product updates / news / offers or support. Many brands are using WhatsApp for outreach new prospect and in such cases, there is always a question of authenticity. According to WhatsApp, they are planning to offer verified business profile to help people to verify the authenticity of another person representing verified business.
We’re building and testing new tools via a free WhatsApp Business app for small companies and an enterprise solution for bigger companies operating at a large scale with a global base of customers, like airlines, e-commerce sites, and banks. These businesses will be able to use our solutions to provide customers with useful notifications like flight times, delivery confirmations, and other updates.
Currently WhatsApp is working on testing their platform and gathering the feedback of these business users. Based on the feedback, they may launch this new feature on WhatsApp specially designed for businesses. This will be great deal for both, whatsapp and business as it will give better visibility to businesses and a new revenue generation facility to WhatsApp.
WhatsApp Business Account
Currently WhatsApp is testing their new tool with closed pilot program and as a result you may see verified badge on some of the WhatsApp account. It means WhatsApp has verified that phone number as a business account. You can always block them incase if you don’t want businesses to contact you.
How to Get WhatsApp Verified Badge for Your Business?
If you are business and using WhatsApp to promote or to stay connected with your customers, you can also test this verified business account at WhatsApp. You just need to fill-up this survey offered by official WhatsApp account and provided requested information. They may contact you when they expand their business tool testing program. Please note that by participating in this survey doesn’t guarantee early access to this program.
Stay tuned for more updates about this WhatsApp for business app.