When to Post on Tiktok for Higher Reach and Engagement?

If you’re a new TikTok user and are perplexed about when to post on Tiktok, know that you’re not the first to ask that. 

Yes! The TikTok posting times are something every other creator is looking to get their hands on, just like you. 

But the problem with the question itself is that there’s no unique answer, and you have to derive it yourself.

We mean that the best time to post on Tiktok is unique for everyone and differentiated by several factors weighing in. 

Let’s look at some of those factors and try to understand how to articulate the best posting times on Tiktok for an individual creator.

Why Does It Matter to Post on Time on Tiktok?

Being right on time is essential both in life and on Tiktok.

If you’re posting when there are more active users on Tiktok, the chances are that your viewership count shot up exponentially. 

The opposite of that is also true; hence if you’re serious about gaining traction on the platform, you should look into the best time to publish a video on TikTok for sure.

If you want your post to get better reach and engagement on TikTok in a short span of time, you should post it at the best time to grab as many eyeballs as possible. However, it would be very challenging to find the best time to post on TikTok.

Furthermore, let’s take a look at TikTok’s algorithm for a deeper understanding of the platform. Here, we discussed all the points thoroughly on when to post on TikTok.

How Does TikTok’s Algorithm Work?

TikTok’s algorithm is nothing but a recommendation system built towards personalizing content according to user preferences. 

It notes all the content that a user engages with regarding views, likes, follows and creates.

Like Instagram’s ‘Explore page’ is unique for each user, TikTok’s ‘For You’ page also uniquely suggests recommendations calculated with the help of its algorithm.

Thus, what you see is an endless scroll of short-form Tiktok Videos on your feed to keep you entertained with content all day long. 

This personalization is why many individuals are addicted to Tiktok, as they’re constantly bombarded with the type of content they want to watch. 

Which makes Bytedance, TikTok’s parent company one of the most successful startups ever with a valuation of over $75 billion.

After analyzing several data from the TikTok analytics, we found that the overall performance of the post and how many likes, shares, comments your videos have gotten will help you to find out the best time to post. Below is the formula from where you can get a better understanding of the best time to post.

Best Time to Post = Video Performance + Time Posted + Audience Timezone

How To Find The Best Time To Post On TikTok?

You can find users mostly active on TikTok during the morning and less active during the night. However, engagements on TikTok posts sometimes would get higher in the evening. When you will upload the post at the right time, it will maximize your engagement and a rise in engagement will improve your insights into what your followers like best.

When Is The Worst Time For Posting On TikTok?

It is observed that by posting the appropriate content at the right time, the chances are increased for people to see your posts and interact with your posts on TikTok and simultaneously posting at the wrong time will result in a waste of effort and money and will not boost your engagement and reach. Although there is no worst day for posting on the TikTok platform, we found on the basis of TikTok analytics data Tuesdays can be considered an unproductive day for content posting if you will post after 9:00 (EST). Some TikTok users have also confirmed that posting on Mondays and Wednesdays is less productive than posting on other weekdays.

When Are The Best Times To Post On TikTok?

Hence finalizing any particular best time to post on TikTok can be very difficult, the following chart represents data that we analyzed from over 200,000 posts to find good engagement rates.

How to Find the Best Time to Post on TikTok?

An average Tiktok user spends about 50 minutes on the platform, but finding out the exact time slot at which your audience is the most active is a hard nut to crack.

But you can figure that out if you’re open to constant learning, and on that note, we’re sharing a few tips to figure out when to post on Tiktok. 

1. Review Your Best Performing Tiktok Posts

To perform better, you need to keep reviewing your previously crafted content. If a specific video on your profile gains more momentum, you need to segment and prioritize it. 

After that, you can thoroughly analyze page views, engagements, reach, impressions, and time and make a list of top-performing posts on your page. All this would help you ideate what kind of content you should be creating for your audience type.

2. Spy on Your Competitor’s Post Timings

While making notes out of your content, you also need to be wary of your competition. Keep checking the time they choose to upload their video on TikTok, especially if they’re gaining more engagement in comparison. 

To give you an idea of how extensive this research could be, you need to know that a total of 34% of the total user base of TikTok posts at least one video daily. Which means that there’s a lot of incoming data that you can research every minute, right? 

Check if they’re following a pattern in terms of TikTok posting times or not. If they’re strategizing their moves, you can learn from their ways and execute them with your flare. 

3. Plan a Tiktok Calendar and Post as per the Days

Just like failing to produce quality content can be one of your shortcomings, releasing too much content can be equally hazardous for your page as well.

Start experimenting with upload timings and note down results where you get a high engagement rate. Soon afterward, you’ll start to notice a pattern, and you’ll be able to answer quickly to day-specific queries such as ‘best time to post on TikTok on Tuesday, Wednesday, Friday or even today.’ 

Make sure to compile the experiment data and make a content calendar that will help you for a longer duration.

4. Know Your Audience Online Status

There might be certain days when the majority of your audience will be more active and vice versa. Now, it might be impossible to track 800 million people worldwide who are actively using TikTok but you can score a big chunk if time is right. 

As per the current pattern, we’ve observed that engagements on social media are considerably higher on Monday mornings and Friday evenings due to the week’s starting and ending, respectively. 

Moreover, as you keep experimenting, you’d be able to figure out active timings for your user base, which will eventually be the best tiktok posting times for you.

5. Create Spreadsheet to Track Tiktok Metrics

As mentioned before, you need to chart out your progress for the purpose of betterment. To start with that, create a spreadsheet to track all ups and downs during this process of experimentation. 

Drill down to the day where you gain more views and shares or the specific hours when your videos were doing better than usual. Make a graph of whether the engagement with your video is growing or decreasing compared to the previous month. 

You need to map out every tiny detail if you’re determined to make a living out of content creation on Tiktok.

6. Experiment With Posting Time 

Despite having discovered a set of best posting hours on TikTok, you need to have variety. You can’t simply post at the same time every day. TikTok doesn’t work the same way as YouTube does. 

You need to constantly keep altering things so that your audience is also getting random surprises. Making everything seem predictable will only act as a detriment in the path to your success.

7. Keep Eye on Tiktok Audience Analytics

TikTok Analytics Tool keeps a tab on all kinds of important data that determines your profile’s success rate onto the platform.  

If you’re asking how do I check my TikTok analytics? Then here’s how it is done. To access this tool you need to convert your regular account into a TikTok Pro and the Analytics Dashboard will then be visible to you.

Furthermore, by checking the analytics you can get an idea of where your audience is coming from, how much traction you’re gaining depending on replays, and more. Which will eventually help you plan better in the long run. 

We’ve covered everything from how the TikTok Algorithms work to figuring out the best times to upload videos on TikTok and checking Analytics in this article. 

Now that we’ve finally reached the end of this list, we hope these pointers will help you make a well-informed decision about what to post on TikTok and when to post it.