Are you looking for the best email marketing tool to automate your email marketing activities? Not sure about which email tool you should start with? You should read this article.

According to Custora eCommerce pulse, email is generating over 19.8% of all the transactions on the website. Obviously, this is a good number must say, and require no additional expenses except email marketing tools and templates. According to Barilliance email marketing statistics, businesses are receiving over 15% email conversion rate if you see the last 6 years’ data. If you are having verified email list with a proper funnel, you can even get a better conversion rate.

Barilliance - Email Marketing ROI Statistics
Barilliance – Email Marketing ROI Statistics

So, the next question is; how to start email marketing? Neil has nicely explained the topic with all proven examples in this article for you to study. And to execute this plan, you will require the email marketing software that best suited your requirements. They can help you with your marketing strategies in order to reach the target audience for your work quite easily. It can make your business grow to a larger extent.

Email marketing tools are an interesting and very important part of any email marketing campaign. The first thing that comes in mind while looking for these tools is Mailchimp. But it is not the only tool! yes, we have been receiving various emails from our readers looking for MailChimp alternatives as it has become quite costly. Or sometimes, they don’t have the budget to use the MailChimp email marketing tool and looking to try its alternatives to test the features first. We know that Mailchimp is one of the best tools present out there for email marketing. But each tool has its own audience and hence, we will suggest some options available in the market that offers similar features.

This article is for you if you are looking for the best email marketing tools that are efficient and beneficial to your business.

List of Email Marketing Tools

As there are thousands of tools available in the market and it is always challenging when you choose 13 out of them. This list is created by considering various factors apart from price and I hope it will help you to choose the best tool as per your requirements. No matter whether you are doing email outreach or any other marketing activities, this tool can definitely ease your job.

1. – Effective Email Marketing Automation Tool

Snov is one of the fastest-growing tools that not only offers email marketing but provides a great feature to automate your sales and acceleration at a very higher scale. You can use their sales CRM feature to automate engagement activities with your leads and can also outreach an email list for organic link placements.

You will be amazed to see the below statistics of the Slov tool as per their official website:

  • Over 150K companies on board
  • They are launching over 2000 campaigns every day
  • Daily verified leads of over 750K plus


Snov Pricing
Snov Pricing

Check out more information about all its amazing features and its detailed plan now:

More Information

2. Moosend – All-in-One Email Marketing Automation Platform

Moosend is specially built for a smart email marketing campaign that drives result. Moreover, any type of task will be easily simplified by using this tool. Detailed insights into emails display for users to analyze the email path. drag and drop, advanced report, and user tracking is the top feature. It will save users time and make the whole process so easy with highly personalized emails which increase the click rates.

Check the top list of features of Moosend

  • Email Marketing
  • Automate
  • Personalized
  • Tracking
  • Lead generation
  • Analytics


Find your best pricing plan for Moosend

Moosend Pricing
Moosend Pricing

Check out more information about all its amazing features and its detailed plan now:

More Information

3. EmailOctopus – Best for E-commerce Businesses Marketing

EmailOctopus is one of the best B2B email marketing platforms that allow businesses to better email marketing and promotions to their customers.

It gives affordable email marketing service plans for small businesses, organizations, and web developers. It provides an appropriate cloud-based email marketing strategy. The drag-and-drop editor feature makes creating emails easy for their users. They provide 24×7 support for their customers. Users can select appropriate email templates from a list to make email creation simpler. Users can set up automated emails for their future use.

EmailOctopus Review


Number of subscribersEmailOctopus Price

Pros and Cons:

User-friendly software for email marketingLimited advanced automation features
Higher-quality personalized email templatesA limited number of email marketing templates
Different free plansNo option for A/B testing
24×7 customer support on free & paid plans

4. HubSpot – Email Marketing Tool

Looking to send professional emails for business niches and improve performance for getting more benefits? With HubSpot’s email marketing tool, make your business smooth by converting time-consuming and complex tasks into the simplest ones and get furnishes data accurately through the email marketing services provide by HubSpot CRM.

Best features of HubSpot Email Marketing Tool

  • Optimize email campaigns with A/B tests and Analytics.
  • Personalize emails to increase click rates.
  • Enhance the accuracy with Leverage email marketing software that’s powered by CRM data.


Get a pricing plan for HubSpot Email Marketing Tool

HubSpot Email Marketing Software Pricing
HubSpot Email Marketing Software Pricing

Check out more information about all its amazing features and its detailed plan now:

More Information

5. Campaigner – Best Tool for Email Marketing Campaigns

Campaigner is the best automation email marketing tool that uniquely tailors emails for driving more sales. Users can set the goal and create a workflow for automation tasks which makes a better understanding of the whole task path. Create hyper-personalized emails with meaningful conversations to escalate the conversation and drive more sales with the customers.

Check out the Top features of the campaigner tool

  • Create Automation Workflow
  • Conversation tracking
  • drag and drop builder for making properly personalized


Choose a suitable plan of campaigner tool

Up to 5000 contactsUp to 25,000 contactsUp to 100k contacts$24Magento Integration
AutorespondersDynamic contentAutomation workflowsShopify Integration
ExperimentsExperimentsPurchase behaviorUnlimited contacts
Campaigner Pricing as per Official Website

Check out more information about all its amazing features and its detailed plan now:

More Information

6. Flodesk – Best B2B Email Marketing Tool

Flodesk is the new name in the industry and I recently learned about them when I received on creative email from one website I subscribed to recently. The template was innovative and after doing some research, I learned that the email was sent from the Flodesk platform.

Flodesk - Best B2B Email Marketing Tool

What I liked the most is their huge collection of email templates specially designed by considering the marketing goal. You can choose the one as per your requirement and start your email marketing campaign in a few clicks.


Flodesk - Email Marketing Software Pricing
Flodesk – Email Marketing Software Pricing as per Website

More Information

7. Omnisend: All In-One Email Marketing Platform

Omnisend - Ecommerce Email Marketing & SMS Platform
Omnisend – Ecommerce Email Marketing & SMS Platform

Omnisend is a perfect platform for e-commerce brands by considering their features. You can add multiple channels in one automated workflow. It helps to create and manage marketing campaigns efficiently. You can save up a lot of time because of its integrated tools and various templates. It is an amazing platform for businesses of every size as you control the cost that is being spent in every campaign.


Omnisend 14 days free trial pal in-case if you want to test the features. After that, if you don’t upgrade to any plan then there will be access to only limited features. There are 3 basic plans to which you can upgrade your account to,

  • Free – 500 emails/month, reach up to 250 contacts
  • Standard – $16 per month
  • Pro – $59 per month
  • Enterprise – Custom pricing


8. MailerLite: Ideal Tool for Every Business

MailerLite - Email Marketing Tool
MailerLite – Email Marketing Tool

The main advantage of using MailerLite is its user-friendly design and flow. It provides excellent customer support and has some amazing email template designs. MailerLite is a cloud-based B2B email marketing tool that consists of all the necessary features required in an email marketing tool. You can easily share the campaigns that you created and can also keep a track of them. It also has an HTML editor. MailerLite offers integration with various applications like Zapier, Shopify, ProductDyno, WooCommerce, and WordPress.


MailerLite is free with limited features if you have up to 1000 subscribers. For more detailed information on the plans, check the official website of MailerLite given below.

FreeGrowing BusinessAdvancedEnterprise
$0 /month$9 /month$19 /monthCustom pricing
Free for up to 1000 subscribers$108 billed yearly for
up to 1000 subscribers
$228 billed yearly for
up to 1000 subscribers
Businesses with over 100K subscribers.
12,000 monthly emailUnlimited monthly emailsUnlimited monthly emailsUnlimited monthly emails
1 user3 usersUnlimited usersUnlimited users
Monday – Friday Email support24/7 Email support24/7 Live chat & email support24/7 Live chat & email support


9. Aweber: Powerful Email Marketing Software

AWeber Email Marketing Tool
AWeber Email Marketing Tool

Aweber is a powerful tool that includes a variety of features you will love to choose from. You can get in touch with your new subscribers instantly by sending them messages with the help of Autoresponders. It allows you to target a specific audience based on their search. There are more than 700 email templates and numerous color schemes to select for writing your messages. Aweber also offers simple testing features to test Subject lines, Preheader text, Content and design of messages, etc. It allows you to track your performance with the help of graphs. This tool offers integration with applications like WordPress, Facebook, PayPal, and Etsy.


Aweber offers a free 30-day trial period. After that, the pricing varies based on the subscribers that are mentioned below.

  • 0-500 subscribers – $19 per month
  • 501- 2500 subscribers – $29 per month
  • 2501 – 5000 subscribers – $49 per month
  • 5001 – 10,000 subscribers – $69 per month
  • 10,001 – 25,000 subscribers – $149 per month


10. Constant Contact: Efficient and Easy To Use Tool

Constant Contact - Email Marketing Platform
Constant Contact – Email Marketing Platform

Constant Contact is an amazing email marketing tool that has over 240 email templates that can be edited quite easily as per your requirements. It allows you to organize all your subscribers in one contact list. The reporting tools it has makes it easier for you to keep a track of your campaigns and efforts. You can also set up events with ease with the help of this tool. It has integration with a lot of applications like Facebook, Event Brite, WordPress, Outlook, Shopify, Salesforce, etc. It is a very efficient tool as it offers a 98% deliverability rate, which means it won’t let your marketing efforts go in vain.


It offers a free 60-day free trial period, which is almost double that of any other tools in this list. There are normally three plans, there is a basic starting price for each plan and it depends on the number of contacts. You can know about the detailed features of each plan on their official website.

  • Core – $20 per month
  • Email plus – $45 per month
  • Lite – $5 per month

Constant Contact

11. Sendinblue: Feature Rich Email Marketing Software

Sendinblue - Email Marketing Tool
Sendinblue – Email Marketing Tool

Sendinblue helps you to get in touch with your users easily. It enables you to send messages in bulk for any special events. Design your email with the help of various email templates that it offers. With the help of CRM, you can stay in touch with your customers effortlessly. You can create amazing landing pages by using its templates. Also, keep a track of all your campaigns with the help of real-time statistics.


There is a free version that you can use for 60 days and it includes 300 emails per day. It also has an enterprise version that includes all the premium features. You can get the quote for the enterprise version from their official website. Apart from that, there are three plans as described below, 

  • Lite – ₹ 1510 per month
  • Premium – ₹3895.5 per month
  • Enterprise – Get a Quote


12. GetResponse: Simple Email Marketing Tool with All The Functionalities

GetResponse - Email Marketing Software & Solutions
GetResponse – Email Marketing Software & Solutions

GetResponse is a perfect tool for online marketing. Create campaigns easily and increase your sales with this affordable email marketing service. With over 150 templates, you can make responsive landing pages. Autoresponders help to automate your emails to subscribers. You can also analyze in detail regarding your campaigns. Its added features include webinar hosting, automated sales funnels, and CRM. GetResponse offers integration with applications like Slack, Magento, WordPress, etc.


It provides a free 30-day trial period. There is a total of 4 plans from which you can select depending upon your necessity.

  • Essential – $15.58 per month
  • Pro – $48.38 per month
  • Premium – $97.58 per month


13. ActiveCampaign: Grow Your Business with Ease

ActiveCampaign - Email Marketing, Automation, and CRM
ActiveCampaign – Email Marketing, Automation, and CRM

ActiveCampaign is a cloud-based platform that is very user-friendly. Keep a track of all your campaigns and leads with ease. It has integrations with applications like Shopify, Joomla, and WordPress. It is very flexible and offers a lot of functionalities like creating sequences of emails. ActiveCampaign has smart autoresponders along with CRM and Sales automation.


It offers a free 14-day trial period. There are 4 plans consisting of different features.

  • Lite – $29 per month
  • Plus – $49 per month
  • Professional – $149 per month
  • Enterprise – Talk to Sales

Active Campaign

These are some of the best e-mail marketing tools that offer the same features as MailChimp and at a lower price. If there is any software that we missed in the above list, let us know in the comment section.


What Is an Email Marketing tool?

An email marketing tool is an application that is used for email marketing to properly plan, perform, and monitor campaigns of email marketing.

Which are the best email marketing tools?

Some of the best email marketing tools are:
2) Moosend
3) EmailOctopus
4) HubSpot
5) Campaigner
6) Flodesk
7) Omnisend
8) MailerLite
9) Aweber
10) Constant Contact
11) Sendinblue
12) GetResponse
13) ActiveCampaign

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