YouTube is a part of our daily life, isn’t it? We all stream content over YouTube almost everyday, and that makes YouTube one of the most visited online platform. YouTube offers a large group of audience and that’s all a marketer would want start campaign. Since its release in the year 2005, YouTube has added a new dimension in the field of marketing. The marketing field is ever-growing, and social media platforms have played a huge role in its development. YouTube is an effective digital marketing platform, and it can be very helpful in promoting various companies and brands.
YouTube allows you to share your videos all over the world and people can watch it from anywhere, it’s a free service that’s an advantage for users. Users can watch the videos of any specific channel, and subscribe to it as well. By subscribing to any channel, they will get notified whenever channel upload a new video on YouTube.
For a brand it’s important to maintain presence on YouTube through creative content that could represent products and services. Here, we have mentioned a marketing strategy for a professional organization that could help them to utilize YouTube platform for marketing.
YouTube Marketing Strategy
Now the question is, how can you use YouTube marketing for growing your brand and promoting your products? First, you need to create a YouTube channel and maintain it by consistently uploading videos. Maintaining a YouTube channel is not an easy task and it requires a lot of dedication, time, and hard work. YouTube is a different platform as it mainly focuses on videos, whereas other social media platforms have various options for sharing content like posts, stories, images, etc. There is a lot of time and effort that go into a video before it is ready to be uploaded on YouTube like ideas for the video, filming, editing, etc. Hence, before starting a YouTube channel you must know the purpose behind it and what kind of content you would upload.
Do Proper Research
Another important thing before starting your YouTube channel is defining your audience. You should aware of what kind of audience you want to target. After that, you can start uploading the content that will be relatable to the targeted audience. Once you have uploaded the videos, you can check which age group watches your video more, and based on that you can create your content. These are some of the important things that you should keep in mind before starting the YouTube channel. Once you have started uploading videos on YouTube, you must research and know your audience so that you can reach a larger people.
Researching your competitor is important in every field if you want to succeed. This helps in knowing what your competitor is doing and what are the different things that you can try. Competitor analysis allows you to plan your strategies based on your competition. You can see the things that did not work for your competitor so that would give you a better idea. So, studying your competitors’ strategies is very beneficial and you can easily get ahead of your competitor with the help of this.
Optimize YouTube Channel Content
After creating your YouTube channel, the next step is optimization. YouTube is the second largest search engine after Google and that is why it is important to have SEO friendly content on your channel. this will increase your chances of getting more audience and higher engagement. Good content is important, but SEO is equally important if you want to rank highly on YouTube and Google. There are various things that you can optimize for getting better results.
You can optimize the metadata of your video that includes title, thumbnail, tags, category, subtitles, and description. Metadata allows viewers to know what the video is about and that is why it is necessary to optimize them. The metadata makes sure that the video is properly indexed by YouTube and when people search for your video then it appears in the results. You should not include irrelevant keywords as they can affect negatively your rankings.
Users can share YouTube videos on other social media platforms to increase the reach and gain more audience for the brand and YouTube channel. YouTube also has various features like posting stories or community posts. these features help you in interacting with the audience.
Collaborate With YouTube Influencer
As a brand, you can also collaborate with YouTube influencers. A lot of brands usually work with YouTube influencers for promoting their products. Brands normally target the audience of a specific age group and as a YouTuber, if you have the audience of main youngsters then there is a very high possibility that numerous brands would like to collaborate with you. After the brands have selected the YouTube influencer, they want to collaborate with they will then look for the popularity, reach, and engagement of the YouTube influencer. Keeping in mind all these aspects the brands collaborate with YouTube influencers for increasing their engagement and promoting the products. Collaborating with YouTube influencers is an amazing YouTube marketing technique because YouTube influencers have a trustworthy audience, and this can help in building trust for your brand and your products among the audience.
Create Ad Campaigns
There are various ad campaigns that brands and businesses use for promoting the products. One of the most efficient techniques that are used by a lot of brands and businesses is True view discovery ads. True view discovery ads are the videos that are visible on the side of the video search results with an ad tag. All these videos will be related to the topics that you are looking for. Hence, it becomes easy for brands to reach the targeted audience.
Brands can use YouTube marketing for increasing traffic to their website. There are various ways to drive traffic to your website like you can add a link to your video so if the viewers click on that then it will redirect them to the website. The other way is to add the link in the description of the video. If brands want to use YouTuber marketing and be successful, then it is important that they stay focused on their goal and encourage the audience to subscribe to their channel for increasing engagement.
Keep Monitoring Your Performance
After doing all these efforts it becomes important to monitor the progress. YouTube analytics is the best way to track your progress and see how well your videos are performing. From the YouTube analytics dashboard, you can see the total view time and the top-performing videos. There is a demographics option in YouTube analytics that allows you to classify the views based on gender and location. You can check which age group watches your videos the most. There are various other amazing features of YouTube analytics like playback locations, traffic sources, device type, audience retention, etc. All these features help YouTube creator to understand their audience better and see what other improvements they can do to perform better. You can prefer YouTube analytics is very important if you want to create a successful YouTube marketing campaign.
YouTube Marketing Tools
We all know that YouTube has a huge audience and that is why it is a huge opportunity for marketing. A lot of brands are interested in YouTube marketing but to become get the success you need to have a YouTube marketing strategy. There are various YouTube marketing tools that help in the process of YouTube marketing. Some of the best tools for YouTube marketing are mentioned below,
VidIQ is video analytics and marketing tool that is mostly preferred for keyword research. While doing keyword research in this tool you can see various keyword variations, search volume, competition score, and overall score. Various other amazing feature of this tool is competitor analysis, thumbnail generator, compare statistics for different videos, alerts for trending videos, and real-time statistics.
VidIQ offers four plans that has different set of features. The basic plan is completely free of cost, but it has limited features. Other three plans along with the pricing are,
- Pro – $7.50/month
- Boost – $39/month
- Boost+ – $415/month
It is an amazing tool that allows you to create YouTube thumbnail and banner for your YouTube channel. The banners and thumbnail are very important for YouTube marketing because more audiences will get attracted to your video and channel if you have an amazing banner image and thumbnail. Canva is an easy to use tool that has numerous templates.
There is a free plan that is perfect for individuals and small groups. Other than that, there are two other plans,
- Pro – $12.95/month
- Enterprise – $30.00/month
You can manage your YouTube channel easily with the help of TubeBuddy. TubeBuddy is an easy to use tool that offers great customer support. You can view detailed reports and export comments to the CSV file. Other amazing features of TubeBuddy includes comment filters, schedule posts, templates, advanced keyword research, etc.
TubeBuddy has a total of three plans that are given below,
- Pro – $9/month
- Star – $19/month
- Legend – $49/month
With Agorapulse you will never miss a comment on YouTube and you can engage with your audience in real-time. There is a separate inbox where all your YouTube comments are organized. You can also save the common YouTube replies. By using Agorapulse you can manage accounts on various social media channels and check the brand mentions.
Agorapulse offers a free 28-day trial period and after that, there are four other plans, and you can select any plan based on your requirements.
- Medium – $79/month
- Large – $159/month
- X-Large – $239/month
- Enterprise – $399/month
BuzzSumo is an amazing tool that has numerous amazing features that help in YouTube marketing. You can find new ideas and recycle old content for your videos with the help of BuzzSumo. It allows you to see all the insights of a video and a channel. With the help of BuzzSumo, you can also analyze the competitors’ channels. There are numerous other features that help users to get the best out of their YouTube channel.
It has a free 30-day trial period and after that there are four plans that are mentioned below,
- Pro – $99/month
- Plus – $179/month
- Large – $299/month
- Enterprise – $499+/month
You can create simple and effective animated videos with the help of Vyond. There are various pre-made templates for creating videos. Creating animated videos has become easier because it has a library of sounds, props, and many other things. With Vyond you can interact with your audience in a creative way and this can increase your engagement.
Vyond offers a total of four plans that are mentioned below,
- Essential – $49/month
- Premium – $89/month
- Professional – $159/month
- Enterprise – custom
Tubics is a YouTube SEO tool that helps you to gain detailed SEO insights and real-time content analysis. With the help of Tubics you can optimize the traffic and views. It has various features like competitor analysis, keyword research, and suggestions, auditing, YouTube tag suggestions, etc.
There is a creator program especially for creators and it is available at the price of $7.90/month. Apart from this there are three different plans,
- Basic – $190/month
- Business – $390/month
- Enterprise – custom
You can easily create YouTube videos with the help of Biteable. There are various templates for different types of videos from which you can select, and you can customize it based on your requirement. You can change the style, colors, pictures, and texts. There are also various options like Text overlay and social sharing.
There is a free plan that has limited features and other than that Biteable has two plans as mentioned below,
- Plus plan – $29/month
- Unlimited plan – $99/month
Keyword tool is a perfect tool for doing keyword research regarding your YouTube video and channel. You can search for keywords for different regions. It shows various keyword suggestions and their search volume, Trend, CPC, and competition. A keyword tool is a free tool that provides the right keywords for your videos and channel.More Info
You can manage your YouTube workflow easily with Hootsuite. It allows you to schedule and share YouTube videos on all social media platforms. With Hootsuite, you can manage multiple accounts and moderate comments. You can check subscriber growth, engagement levels, and traffic sources by using this tool.
There is a total of four plans, and you get a free 30-day trial of professional and team plan. The list of all the plans along with the pricing is given below,
- Professional – $29/month
- Team – $129/month
- Business – $529/month
- Enterprise – contact for pricing
These are some of the amazing YouTube marketing tools that helps in optimizing your YouTube channel and YouTube marketing strategy. If you are looking to create or optimize your existing YouTube channel then it’s better to follow above YouTube strategy in order to get good results.