A URL or a Uniform Resource Locator is the virtual address of a file on the internet. Usually, URLs are long with many characters and numbers in them. This makes them confusing and hard to send forward. The solution? URL shorteners.

What Is URL Shortener & How You Can Make Full Use Of It.

URL shorteners do exactly what its name suggests; it shortens URLs. Your long URL is shortened to a few characters, and it still redirects to your desired webpage or file.

Among its obvious advantages of saving up space and saving up on character limits, URL shorteners are especially useful because long URLs might look suspicious and can create fear that they are spam. Another not so obvious advantage is that you can track your performance through a shortened URL, which comes in handy for analyzing your URL’s performance. If you have decided to use a link shortener for your business, let’s see list of link shorteners  along it’s features & prices.

List of the Best URL Shorteners in the Market Today

1. Rebrandly.com: Branded Link Management

While on the outside, Rebrandly might look like any ordinary URL shortener; there is something that sets it apart. Rebrandly allows you to customize your shortened URL.

Besides shortening it, the URL’s performance can be tracked using metrics like click-throughs, frequent clicking times and demographic data too. All of these can be accessed from a dashboard.

Rebrandly subscriptions start at $29 per month and can track 25000 clicks per month, 5000 branded links and 5 custom domains too. There is also a free version that tracks 5000 clicks per month, 500 branded links and 5 custom domains. They also offer custom packages to suit your needs.

2. Bit.ly: Share Short & Powerful Links

bitly link shortener

One of the most popular link shorteners on the market, Bit.ly allows you to create short URLs anonymously.

The first thing that draws people in is that it is simple and easy to use, and it has a comprehensive dashboard that lets you track statistics and metrics like click-through rates, geographic data etc.

Bitly’s free account lets one customize their URLs and create up to 500 branded URLs and 10,000 unbranded URLs. It has three paid tiers at $29 per month, $99 per month and $499 per month. These let you create 1,500 branded links, 3,000 branded links and 5,000 branded links respectively.

3. Ow.ly: Share & Track your Visits

owly url tracker

Ow.ly is part of Hootsuite. Ow.ly uses Hootsuite’s social media platform to track statistics for the URLs.

With the data gathered, Hootsuite has built an analytics tool that will let you find any information like the number of clicks, geographic locations etc.

Ow.ly’s pricing is four-tiered, not including the free version. Prices start at $29 per month for the professional tier and can go up to $99 for the team tier.

4. T2M: Link Management Platform 

Link Management Tool

T2M also know is another link shortener service, which offers a full dashboard where you can track all your relevant statistics like traffic.

It also has another dashboard to track your URL’s geographic location by device and platform. T2M also has a feature that generates QR codes, if you need it. One unique feature is you can choose the geographic location that you want your URL to affect.

T2M has quiet straightforward pricing tiers, a free tier, a standard tier at $9.99 per month and an enterprise tier at $89.99 per month. While the free standard tier allows one custom domain, the enterprise tier allows ten custom domains.

5. Bl.ink: Free URL Shortener

Bl.ink-Free URL Shortener

Bl.ink is an URL shortener that is Zappier supported.

Its dashboard shows all the general statistics while it’s analytics page allows you to dive deep into traffic by device, location and also referrers. It can also show you clicks by time of day.

Bl.ink has 5 tiers, including the free version. Prices start at $12 per month for the expert tier, $99 per month for SMB tier, $299 per month for team tier and $599 per month for the business tier. The business tier allows you to generate up to 500,000 links and track 60,000 clicks per link.

6. Clkim: URL Shortening Platform

URL Shortening Platform

Quiet similar to Rebrandly with many similar features, the one differentiating difference is Clkim’s ability to create interstitial ads. This means that any link can be monetized and also shortened.

Clkim is the best choice for affiliate marketing and for bloggers and influencers to monetize any link they want.

The pricing tiers are $10 per month, $70 per month and $100 per month. Clkim also offers a trial period of 14 days.

7. Clickmeter: URL Tracking Tool

Clickmeter URL Shortener

Clickmeter is the sister company of Rebrandly and offers many features similar to Rebrandly.

They also have many technical features that are basically aimed at enterprise levels making Clickmeter more suitable for large businesses. What sets it apart is its conversion tracking feature, something not many URL shorteners offer.

Like most link shorteners, price start at $29 per month for medium tier, $99 per month for large tier and $349 per month for extra large tier which allows 100 branded domains.

Last Thoughts

Whatever your budget is, there is a link shortener for you. Remember to choose the URL shortener that works best for you as per your requirements. This informative list should definitely help make your decision easier.