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SocialPilot v/s BufferApp v/s HootSuite – Social Media Automation Tools Comparison

social media tools comparison

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SocialPilot v/s BufferApp v/s HootSuite – Social Media Automation Tools Comparison

social media tools comparisonUpdated on 9th Oct 2017: This blog post was updated by considering new features added in SocialPilot along with updated UI and pricing.

Are you digital marketing agency or a small, medium or an enterprise business? Are you looking for an efficient way to manage your social media campaign? Social media automation tools are the best and effective way to manage multiple account in minimum time. Let me show you how!

Getting started with social media invariably requires a right set of tools (social media management tools) that help improve citizen/customer/client engagement, efficiency and internal collaboration. Now a days small, medium and large businesses use social media automation tools to save precious time. But the biggest question is; which tool should one use?

We did detailed analysis of different social media tools available in market and based on price, features and services; we have filtered out 3 most popular and useful tools to share with you.

Comparison of BufferApp, SocialPilot & HootSuite

To make your selection easier, here we are representing detailed comparison of three prime social media management tools: SocialPilot, BufferApp & Hootsuite.

Social Media CalendarsYesYesYes
Custom FB BrandingYesNoNo
Bulk SchedulingYesNoYes
Bulk Scheduling with ImageYesNoNo
Team & CollaborationYesYesYes
Content SuggestionYesNoYes
Browser ExtensionYesYesYes
RSS FeedAutomated
Video UploaderNoYesYes
GIF SupportYesYesYes
Link ShorteningYesYesYes
Social AnalyticsYesYesYes
Visual ComposorCanva Integration
Browser Extension
Social Media Profiles867
Optimal SchedulingNoYesNo
Click TrackingUsing Bit.lyYesYes
Re-use PostsYesYesYes
PricingFree to
Free to Custom
Number of Profiles3 to 200 profiles1 to 150 Profiles3 to 50 profiles
Number of Posts
Per day
Advanced SchedulingYesYesYes
SupportChat + EmailChat + EmailChat + Email
Mobile AppsYesYesYes
API IntegrationYesYesYes
Test NowTest NowTest Now

#1 Available in Free & Paid Versions

All 3 tools BufferApp, SocialPilot & Hootsuite are available in free and paid versions. However, before choosing one over the other, it is advisable to take a deeper look into what each has to offer.


  • SocialPilot’s free version allows you to connect up to 5 of your social media profiles from which, you can do maximum 20 posts every day. Further you can connect up to 3 RSS Feeds; unlimited groups and can get API access too. Free version of SocialPilot will allows connecting upto 3 social media accounts from which you can do maximum 10 posts every day and add upto 30 posts in the scheduling queue. Further, you can get unlimited content suggestions and discovery from the vast content library with various categories.
  • SocialPilot offer various social media accounts management including Twitter, Facebook (Groups, Pages, Profiles) LinkedIn (Groups & Pages), Google+ (Profile, Page, Collections) Pinterest, Instagram, Xing, Vk & Tumblr.
  • SocialPilot tool have 2 more plans for maximum exposure on social media. One is Growth Hacker ($9.99/Month) and Business Plan($14.99/Month).


Starting off with BufferApp however seemed a bit clumsy. You don’t get to know the payment structure until you have actually registered for a free version.

  • BufferApp’s free version also allows connecting up to 5 social media profiles but doesn’t offer any RSS feeds syndication.
  • The Awesome Plan (paid) requires $102 per year or $10 monthly (whichever suits your social marketing strategy) and provides access to 15 RSS Feeds, allows connecting up to 10 social media profiles and allows 100 posts daily.


  • HootSuite’s free version allows users to connect up to 3 social media profiles along with basic analytics report, up to 2 RSS feed, scheduling posts facility & app integrations.
  • HootSuite also provides Pro and Enterprise version in which they allow 30 day free trial in Pro version with $8.99/month charge. In Pro version users can access up to 100 social media profiles, up to 10 Analytics report, unlimited RSS feeds and many more.
  • More or less HootSuite also provides Enterprise version for Corporations, Organizations & Governments sector businesses for better and fast social media management.

Comparing the pricing structure and facilities offered; SocialPilot looks like a more favorable tool.

#2 Connect Multiple Social Media Accounts


Social media account socialpilot

SocialPilot lets you connect to all your social networks though you are using the free plan or the paid ones. You can connect Twitter, Facebook (Profile, Groups & Pages) and LinkedIn (Profile and Pages).

SocialPilot has one more advanced feature in which user can create unlimited groups of their social media accounts. So, at the time of create/schedule post they just have to select particular group to post in multiple social media accounts in just one click. It helps you to schedule same social media updates in multiple accounts associated in one group.


buffer app social media accountsHowever, BufferApp’s free account is limited to Twitter, Facebook, LinkedIn and Google-Plus Pages. If you want to connect to the Facebook / LinkedIn pages and groups, you need to upgrade to the “Awesome” version.


hootsuite connect

HootSuite pro version allows users to connect social media profiles like Twitter, Facebook (Profile, Pages & Groups), LinkedIn (Profile, Pages & Group), and Google Plus pages. One more step ahead to other management tools it also allows you to connect FourSquare account.

One of the biggest benefits of HootSuite is that it helps users to access all their connected accounts feed from single dashboard. Yes, this ultimate feature can easily save half of the time of marketers by posting, sharing and managing multiple social media accounts at the same time.

Keeping the above in mind, HootSuite seems to be a better choice with a wide range of offering that also includes Google Plus & FourSquare. But if you are looking for only Twitter, Facebook and Linkedin integration, BufferApp will be costlier solution.

#3 Advanced Post Scheduling Option

All 3 tools SocialPilot, BufferApp & HootSuite allows scheduling of posts along with images.


In SocialPilot, posts can be queued up automatically or scheduled at a pre-set timing. Yes, SocialPilot allow users to create or manage scheduling time for each day for particular group of accounts. Check below screenshot depict the Update account feature with time scheduling for the social media automation.

update account socialpilot

Apart from this feature SocialPilot also allows users to pause all their scheduling posts in just single click from the header bar button. Users can also pause scheduling for particular account by accessing manage account section.

SocialPilot tool have one more advantage for online marketing managers who handling multiple social media networks of multiple clients and that is Bulk Scheduling. Yes, In SocialPilot marketers can create and upload multiple posts using CSV or Text files. Once you ready with your file then upload it to SocialPilot tool and schedule individual posts for multiple accounts. It will save lot of time of online marketers.

Unique feature to include

SocialPilot has recently announced awesome feature known as “Personalize content discovery & suggestion”. In this feature, you can find and schedule curated content from respective category based on its popularity. This is gem of this tool where you can schedule post by reviewing the popularity and increase the engagement on your social channel. Here is the first glance of the feature:

socialpilot content discovery feature


buffer app scheduling optionIn BufferApp free version scheduling option is very limited. Users can schedule their posts only one time whether it is everyday or particular day.

For multiple scheduling options you will have to upgrade your account to pro version in BufferApp.


hootsuite auto scheduleIn free version of HootSuite you can schedule your post time only once for multiple days. In HootSuite pro version users can access advanced scheduling feature. HootSuite is best option for scheduling post because they use an algorithm to determine the best possible and suitable time for maximum exposure of posts.

#4 Analytics

Depending upon the necessity and understanding of the user here BufferApp present useful analytics to track the improvement.


  • SocialPilot presents powerful and actionable Social Media Analytics where you can analyze the complete connected account even though the content is not posted from SocialPilot. It also presents daily usage chart in which you can view the history about usage in terms of number of post made by your account.


  • BufferApp also offers a complete analytics in figures and charts, inclusive of post analytics and insights (involving post activity, total posts, new followers, new likes, new comments, etc). When connected to Google-Plus profile, it allows Google Analytics to track the response generated from new posts.


  • HootSuite also allows complete social media activities analytics of Twitter engagement, Facebook & LinkedIn page insights and Google analytics. For all advanced analytics overview users must have upgrade their basic account to Pro version account.
  • In HootSuite users can even export analytics report for individual social media accounts and analyze their activities and take decision on productive social media activities.

Note: BufferApp allows analytics only in Awesome Plan.

#5 Advanced Settings

As said in the beginning, every social media management tool comes with its unique set of features. While the above are the customary tools, the difference will specifically lie in this list.


  • Create feeds
  • Create groups with multiple social media accounts (inclusive of your main profile, pages you own and groups where you are admin)
    create group socialpilot
  • Post suggestionssocialpilot posts suggestions
  • Link shortening
  • API Integration
  • SSL Secure

Apart from these amazing features SocialPilot recently launched Zapier integration with SocialPilot to manage hundreds of web apps scheduling.

Note: SocialPilot recently launched Android Mobile app & iOS App for better social media sharing & management.


  • Create feeds
  • Post suggestions
  • Link shortening
  • Zapier Integration
  • Browser Extension
  • API Integration

BufferApp allows adding other team members to your accounts to manage and scheduling posts but only in Buffer for Business plan. BufferApp mobile apps are also available for iOS & Android devices.


  • Link shortening
  • Browser Extension
  • API Integration
  • Zapier Integration
  • Create Feeds

Apart from all advanced social media sharing settings HootSuite also provides amazing mobile applications for iOS and Android devices for super fast social media management. HootSuite have one another mobile application for iOS devices in which it only suggests content recommendations to share it on social media platforms.


The best way to judge best social media automation tool for you is to try the free versions of each and also ask for suggestions among peers. Comparing the above three, we would like to say that startup with moderate usage should always be better off with SocialPilot as it offers all important features at almost no cost.

  • Debina joe

    For me my personal favourite is Blog2Social. It is user friendly and has no server side installation to be done.So far i have faced no issues. Not only you have a single dashboard which will help you post across platforms but also it requires no cron job done. You just have to simply install and activate it.

    • Thank you Daniba for your recommendation. We will try Blog2Social and will write review if we found it helpful.

  • Very helpful post! I finished my 30 day test with Hootsuite and really thought the price was too high. So I went looking. Love Buffer interface but seems more limited. So I decided to try Social Pilot next and your post validated that decision.

    • Thank you Karen for sharing your feedback and happy to help your in selecting social media automation tool. Do share your experience with SocialPilot as well. That will help other readers here to take the best decision on time.

      Have a great weekend.

  • Just the post I was looking for! I’ve used Hootsuite and Buffer before. While Hootsuite seemed like more than I needed, Buffer is a bit limited. It looks like SocialPilot could be a good middle ground, and at a very low cost. You may think about sharing that chart on Pinterest because I searched there first and then found you via Google when Pinterest failed me 🙂

  • FrankWL

    Very good research! Thank you for this info.
    Having used Buffer and SocialPilot each for quite some time I must say that I the one feature I enjoy at SocialPilot over Buffer is the consolidated manage-posts-overview (list or calendar) of all posts in all channels. I get a much better overview of what is going out in what channel. Also in SocialPilot you can add a rss feed once and distribute that content though all connected channels. In Buffer you need to add the feed in one channel, share that content and then copy that share over to other channels.

    • Thank you Frank for your feedback on this post and I am happy to learn about your experience using SocialPilot.

      Being a digital marketing consultant, I am working with various brands at a time and constantly testing various tools helps me to improve the productivity. This post is one of those years of experience using tools 🙂 Hopefully will write few more article, especially on Adwords & eCommerce where I am having the most experience.

      Have you tried SocialPilot analytics? They recently started offering analytics data helps users to see the performance of their social media post.

  • Great post – we are in the process of switching 50 clients over to SocialPilot. We already talked with them a couple of times and we’re really impressed with the tool. If fact, I’m surprised with all it offers. In our case it allows clients to update their login to their social accounts (great!)

  • juliebarbee

    SocialPilot does have a Video Uploader feature now –&gt

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