Are you a Digital Marketer? Do you want to know the top trending SEO tools of 2020? SEO is an important factor if you want to grow your business and increase the traffic to your website. The use of these SEO tools is essential to improve website performance on the search engine result pages. SEO tools can help grow your business more efficiently. There are a number of paid and free SEO tools and every tool has a different feature.

Best Free & Paid SEO Tools

Below are some free and paid SEO tools for the digital marketer. With the help of these tools, they can monitor various segments of SEO.

1. SEMrush


SEMrush is one of the best tools out there for Digital Marketers. The database of SEMrush consists of more than 46 million domains and more than 120 million keywords. SEMrush offers great functionality in terms of marketing. SEMrush makes your keyword research more productive and effectual. It provides various variations of a specific keyword so that you can know what is actually searched on the internet. You can also check the density of the keyword searched online that is how many times a specific word has been searched along with the average price of a click. This eventually helps you with the optimization of a keyword.

Apart from this, you can also keep a track of your competition. You can know how well they are doing or how much traffic they are getting and which keywords are ranking higher. This will be useful in preparing your strategy in outranking your competitors. SEMrush manages to keep a record of your past and current rankings, so you can easily analyze your growth. It also consists of tremendous link building features.


You get a free 7 day trial of a pro or guru plan. Later, there are charges depending upon the plan. The price of the pro plan is $99.95 per month whereas, the guru plan costs $199.95 per month. Apart from these two, there is a business plan that costs around $399.95 per month.


2. MoZ Pro – All in One Tool

moz pro

It is a complete SEO tool that has features like Ranking tracker, Crawling and auditing your site, Link Explorer, Customized reports, and many others. The ranking Tracker feature allows you to know yours as well as your competitors rank based on the keywords. With the help of crawling and auditing, you can know the issues on your site so that you can easily fix them. Link Exploring enables you to know all the detailed information regarding any site like domain authority, linking domains, inbound links, etc. The customized feature is one another amazing feature that creates on-page optimization reports, ranking data reports and you can also export this data to PDF.

It also has important features like Domain authority (DA) and Page Authority (PA). Domain authority actually tells you how good is the possibility of your website to rank on a search engine result page (SERP). The score of domain authority ranges from 1 to 100, with being the minimum possibility and 100 being the maximum chances to rank. The calculation of domain score is on the basis of their link metrics that include the number of total links, linking root domains, Moz rank, etc.

Page Authority is the same as domain authority but here you can know how good a page will rank rather than the whole website on a search engine. The score varies from 1 to 100, the same as domain authority. It is calculated keeping in mind the Domain authority score and a machine learning model to know the algorithm that correlates with various pages across the search engine.


A free trial is available for 30 days. After that, there are 4 plans from which you can choose. Every plan includes varied sets of features and you see those features in the official link given below.

  • Standard – $99 per month
  • Medium – $179 per month
  • Large – $249 per month
  • Premium – $599 per month

Moz Pro

3. Ahrefs – Tool for backlink and SEO analysis


Ahrefs is an (amazing) tool majorly famous for its backlink analysis and exploring keywords. In the beginning, Ahrefs only did backlink analysis but over the time it has grown and has included many features like site auditing, keyword research, SEO reporting, etc.

We will be talking about the most (important) features of Ahrefs, that is keyword analysis and Backlink analysis. So, we all know keyword analysis is an important aspect of SEO. The reason behind it being the most preferred keyword analysis tool is that it contains a database of more than 7 billion keywords which is also updated at the start of every month. Data is not restricted to a specific place and you get the keywords for around 171 countries.

The tool gives us a keyword difficulty score along with the estimated number of clicks for specific keywords. You have to just add some keywords and it will provide you with the accurate volume of keywords and also a lot of suggestions with the help of which you can create a number of ideas for your specific blog title. It not only gives you the keyword information of google but also from nine other search engines like YouTube, Amazon, Bing, Yahoo, etc. This helps you in getting the exact information from all the reliable sources. It also provides you the information regarding the paid keywords that your competitors are using.

Backlink analysis is the most trusted feature of Ahrefs. You can get the list of all your backlinks and also your competitors. It is considered as the fastest backlink crawler and is said to be having the world’s biggest live index of backlinks. You can easily keep an eye on all the backlink profiles. It provides other information like the total number of backlinks and referring domains, Domain and URL rating, and Ahrefs rank. It also gives you the estimated organic traffic to every linking page. You get a detailed report of all the outbound links and also the list of broken links. These are some features of the Ahrefs tool. For more information, you can check out the official website.


There is a 7 day trial period that you can access by paying $7, which will provide access to all its features. After that, there are four plans from which you can choose as per your usage and functionality.

  • Lite –  $99 per month
  • Standard –  $179 per month
  • Advanced – $399 per month
  • Agency – $999 per month


4. Screaming Frog – Crawler software & spider tool

screaming frog

Screaming frog is basically used for website crawling. The main advantage of a screaming frog is to search, notice, and fix all the SEO issues on a website. You can all the crawled pages of any website and access all the data related to internal and external links. This tool allows you easily notice the broken links and all the temporary and permanent redirects on a specific website so that can be fixed. This tool has a lot of functionalities like you can analyze the title of a page and also its Metadata. You can also check the duplicate URL’s on the website and all the links blocked by robots.txt. It also provides you with the feature to generate XML sitemaps.


There are mainly two versions, free and paid. The free version has limited features and allows us to crawl only 500 URLs. Whereas, there is no restriction in the paid version and you can crawl as many links you want. It also has added features like JavaScript rendering, Amp crawling and validation, free technical support, etc.

Screaming Frog

5. Google Webmaster Tools

google webmaster tools

It is a set of tools that enables you to ow how google actually views your website. You can check all the detailed statistics of your website including the internal and external links. It also tells you the keyword which was searched by the user that took him to your website. Google webmaster includes many features such as Keywords, sitemaps, links, etc.

In keywords section, you can see the keywords which are used by users and also the keywords that google notices on your website.

The sitemap field enables you to see the sitemap of the website and if you see there are any new or old pages that have been missing in that one then you can easily submit a new sitemap of your website.

Links is one of the important parts of Google webmaster tool as it provides you all the details regarding the internal and external links that have been connected to your website. 

Google Webmaster tools enhances your site and eventually helps you to make it better for the users.


This is a free service that can reduce your efforts in providing a seamless experience to the users.

Google Webmasters

6. Google Analytics

google analytics

It brings all the information to you related to your users. Google Analytics tells you the daily number of visitors on your site or also on your specific page. It lets you know the location of the visitors which means you can check from which place you are getting the most number of visitors. This will ultimately help you to know about your customers or users in a much better way and that can help in developing your website in a more effective and efficient way.

Campaigns are an important part of a business to gain more and more customers. So, with the help of Google Analytics, you can easily create campaigns and keep a track of them for effective business.

You can also check the percentage of the users that are bouncing off from your website and if the rate is higher, then you can see the issue and fix them in order to make the users stay on your website.

It also tells you that from which source you are getting traffic from like organic search, referrals, social media, or any other. Further, in organic search, you can check the amount of traffic from Google, Bing, Yahoo, or other search engines.

Hence, Google analytics is a perfect tool to keep a track of your website, number of users, and effective campaign management.


Google Analytics has two plans to offer. First is a free version, in which you can get all the necessary features. However, if there is a large enterprise then they can buy Google Analytics 360, which is available at $12,500 per month. Although the price is very high it also provides you with a lot of features that justify the price tag.

Google Analytics

7. Google PageSpeed Insights – Web Performance Tool

google page speed insights

Page-speed insights analyses the performance of your website on mobile and desktop. It also mentions the issue and the ways you can improve the speed of your page or website. The rating of your website is on a scale of 1 to 100 based on its performance. You can measure the speed from the score as below,

  • 0 to 49 – slow
  • 50 to 89 – average
  • 90 to 100 – fast


At the moment, it is available at free of cost without any charges.

PageSpeed Insights

8. Spyfu – Competitors Tracker Tool


Spyfu helps you to keep a track of your competitors. All you need to do is enter the website and it will provide you with the list of all the keywords that they rank for or they have bought on Google Adwords and also its variations. You can know the specific things that made the campaign of your competitors successful. In brief, if your competitor is doing well then with the help of this tool you can know what actually worked for them. After getting the information, you can study your website and work in that direction to generate more traffic.


Spyfu offers the basic premium plan free for 2 months. There are 3 plans in general that are mentioned below along with the price,

  • Basic – $39 per month
  • Professional – $39 for one month and later, $78 every month
  • Team – $299 per month


9. Ubersuggest – SEO Tool for Keyword Ideas


Ubersuggest is an amazing tool used for keyword research. After you enter a keyword it will give you a complete list that includes the suggestions that are mostly searched. It also tells you the questions that are being most searched related to your keyword. You can check the competition on a specific keyword along with its search volume. Check the cost per click and SEO difficulty of that keyword.

Ubersuggest also allows you to get the domain overview of any website. You can know the total number of organic keywords in a website, its organic monthly traffic, Domain score, and a number of backlinks.


Ubersuggest is completely free to use. For the business purpose or for the one who wants to rank higher on google, there is a pro plan that starts at ₹899 per month.


These are some of the best SEO tools that are very helpful if you want to grow your business and increase the traffic to your website. SEO tools optimize your website in order to get good search engine rankings. You can get all the detailed information about your website and also your competitors with the help of these SEO tools.