Home Digital Marketing Top 15 Free & Paid SEO Tools You Shouldn’t Miss in 2024

Top 15 Free & Paid SEO Tools You Shouldn’t Miss in 2024

9 Best Free SEO Tools for Digital Marketers

Are you a Digital Marketer? Do you own an online business and want to grow organically? Do you want to know the top trending free and paid SEO tools of 2023?

This article is for you.

Google is regularly launch new algorithm updates and as a business owner or professional, it is always important for you to learn about it. But do you really thing it is possible? Obviously not! You really need to spend lot of time in testing such changes and to validate it. In such fast changing industry, if you use popular SEO tools, it will definitely ease your life. Majority of SEO tools are built and maintained by a team of professionals whose only job is to keep an eye on updates and accordingly improve the tools. This is the main reason, you should considering using SEO tools depending upon your needs and budget.

In this article, I will discuss about 10 SEO tools and majority of them are available at FREE of cost but to use additional / advance feature, you can also go for their paid plan.

15 Best SEO/Marketing Tools for Business Owners and Digital Marketers

Please note that, there are 100s of free and paid tools are available in market and this is not the final list for sure. We will keep updating this article with new tools over a period of time. Our list will start with one of the best SEO / marketing tool in industry.

1. SEMrush:


SEMrush is one of the best tools out there for Digital Marketers. The database of SEMrush consists of more than 46 million domains and more than 120 million keywords. SEMrush offers great functionality in terms of marketing. SEMrush makes your keyword research more productive and effectual. It provides various variations of a specific keyword so that you can know what is actually searched on the internet. You can also check the density of the keyword searched online that is how many times a specific word has been searched along with the average price of a click. This eventually helps you with the optimization of a keyword.

Apart from this, you can also keep a track of your competition. You can know how well they are doing or how much traffic they are getting and which keywords are ranking higher. This will be useful in preparing your strategy in outranking your competitors. SEMrush manages to keep a record of your past and current rankings, so you can easily analyze your growth. It also consists of tremendous link building features.

Pricing of SEMrush:

You get a free 7 day trial of a pro or guru plan. Later, there are charges depending upon the plan. The price of the pro plan is $129.95 per month whereas, the guru plan costs $249.95 per month. Apart from these two, there is a business plan that costs around $499.95 per month.

2. Moz – All in One Tool:

Moz Pro

It is a complete SEO tool that has features like Ranking tracker, Crawling and auditing your site, Link Explorer, Customized reports, and many others. The ranking Tracker feature allows you to know yours as well as your competitors rank based on the keywords. With the help of crawling and auditing, you can know the issues on your site so that you can easily fix them. Link Exploring enables you to know all the detailed information regarding any site like domain authority, linking domains, inbound links, etc. The customized feature is one another amazing feature that creates on-page optimization reports, ranking data reports and you can also export this data to PDF.

It also has important features like Domain authority (DA) and Page Authority (PA). Domain authority actually tells you how good is the possibility of your website to rank on a search engine result page (SERP). The score of domain authority ranges from 1 to 100, with being the minimum possibility and 100 being the maximum chances to rank. The calculation of domain score is on the basis of their link metrics that include the number of total links, linking root domains, Moz rank, etc.

Page Authority is the same as domain authority but here you can know how good a page will rank rather than the whole website on a search engine. The score varies from 1 to 100, the same as domain authority. It is calculated keeping in mind the Domain authority score and a machine learning model to know the algorithm that correlates with various pages across the search engine.

Pricing of Moz Pro:

A free trial is available for 30 days. After that, there are 4 plans from which you can choose. Every plan includes varied sets of features and you see those features in the official link given below.

  • Lite: $99-per month
  • Standard: $199-per month
  • Advanced: $399-per month
  • Enterprise: $999-per month

Moz Pro


Ahrefs is an (amazing) tool majorly famous for its backlink analysis and exploring keywords. In the beginning, Ahrefs only did backlink analysis but over the time it has grown and has included many features like site auditing, keyword research, SEO reporting, etc.

We will be talking about the most (important) features of Ahrefs, that is keyword analysis and Backlink analysis. So, we all know keyword analysis is an important aspect of SEO. The reason behind it being the most preferred keyword analysis tool is that it contains a database of more than 7 billion keywords which is also updated at the start of every month. Data is not restricted to a specific place and you get the keywords for around 171 countries.

The tool gives us a keyword difficulty score along with the estimated number of clicks for specific keywords. You have to just add some keywords and it will provide you with the accurate volume of keywords and also a lot of suggestions with the help of which you can create a number of ideas for your specific blog title. It not only gives you the keyword information of google but also from nine other search engines like YouTube, Amazon, Bing, Yahoo, etc. This helps you in getting the exact information from all the reliable sources. It also provides you the information regarding the paid keywords that your competitors are using.

Backlink analysis is the most trusted feature of Ahrefs. You can get the list of all your backlinks and also your competitors. It is considered as the fastest backlink crawler and is said to be having the world’s biggest live index of backlinks. You can easily keep an eye on all the backlink profiles. It provides other information like the total number of backlinks and referring domains, Domain and URL rating, and Ahrefs rank. It also gives you the estimated organic traffic to every linking page. You get a detailed report of all the outbound links and also the list of broken links. These are some features of the Ahrefs tool. For more information, you can check out the official website.

Ahrefs Pricing:

There is a 7-day trial period that you can access by paying $7, which will provide access to all its features. After that, there are four plans from which you can choose as per your usage and functionality.

  • Lite –  $99 per month
  • Standard –  $179 per month
  • Advanced – $399 per month
  • Agency – $999 per month


4. Screaming Frog – Crawler software & spider tool:

Screaming Frog

Screaming Frog is one of the best SEO tools for digital marketing. This SEO Spider is a versatile website crawler essential for onsite SEO improvement. It efficiently audits websites and allows real-time analysis. This tool is crucial for SEO professionals to make data-driven decisions. Its features include checking for broken links, analyzing page titles and meta data, and auditing hreflang attributes. It also finds duplicate pages, generates XML sitemaps, and provides site visualizations. Additionally, it offers advanced options like JavaScript rendering, crawl comparison, and AMP validation. Integration with Google Analytics, Search Console, and PageSpeed Insights makes it a comprehensive tool. The best thing is you get free technical support.

Pricing of Screaming Frog:

There are mainly two versions, free and paid. The free version has limited features and allows us to crawl only 500 URLs. Whereas, there is no restriction in the paid version and you can crawl as many links you want. It also has added features like JavaScript rendering, Amp crawling and validation, free technical support, etc.

Screaming Frog

5. Google Search Console:

Google Search Console

It is a set of tools that enables you to ow how google actually views your website. You can check all the detailed statistics of your website including the internal and external links. It also tells you the keyword which was searched by the user that took him to your website. Google Search Console includes many features such as Keywords, sitemaps, links, etc.

In keywords section, you can see the keywords which are used by users and also the keywords that google notices on your website.

The sitemap field enables you to see the sitemap of the website and if you see there are any new or old pages that have been missing in that one then you can easily submit a new sitemap of your website.

Links is one of the important parts of Google Search Console as it provides you all the details regarding the internal and external links that have been connected to your website. 

Google Search Console tool enhances your site and eventually helps you to make it better for the users.


This is a free service that can reduce your efforts in providing a seamless experience to the users.

6. Google Analytics 4:

Rear view of a young man working on his laptop and looking at a work report and graphs

It brings all the information to you related to your users. Google Analytics 4 tells you the daily number of visitors on your site or also on your specific page. It lets you know the location of the visitors which means you can check from which place you are getting the most number of visitors. This will ultimately help you to know about your customers or users in a much better way and that can help in developing your website in a more effective and efficient way.

Campaigns are an important part of a business to gain more and more customers. So, with the help of Google Analytics, you can easily create campaigns and keep a track of them for effective business.

You can also check the percentage of the users that are bouncing off from your website and if the rate is higher, then you can see the issue and fix them in order to make the users stay on your website.

It also tells you that from which source you are getting traffic from like organic search, referrals, social media, or any other. Further, in organic search, you can check the amount of traffic from Google, Bing, Yahoo, or other search engines.

Hence, GA4 is a perfect tool to keep a track of your website, number of users, and effective campaign management.

Pricing of Google Analytics:

Google Analytics 4 has two plans to offer. First is a free version, in which you can get all the necessary features. However, if there is a large enterprise then they can buy Google Analytics 360, which is available at $12,500 per month. Although the price is very high it also provides you with a lot of features that justify the price tag.

Google Analytics

7. Google PageSpeed Insights – Web Performance Tool

Google pagespeed insights

Page-speed insights analyses the performance of your website on mobile and desktop. It also mentions the issue and the ways you can improve the speed of your page or website. The rating of your website is on a scale of 1 to 100 based on its performance. You can measure the speed from the score as below,

  • 0 to 49 – slow
  • 50 to 89 – average
  • 90 to 100 – fast


At the moment, it is available at free of cost without any charges.

PageSpeed Insights

8. Spyfu – Competitors Tracker Tool


Spyfu helps you to keep a track of your competitors. All you need to do is enter the website and it will provide you with the list of all the keywords that they rank for or they have bought on Google Adwords and also its variations. You can know the specific things that made the campaign of your competitors successful. In brief, if your competitor is doing well then with the help of this tool you can know what actually worked for them. After getting the information, you can study your website and work in that direction to generate more traffic.

Pricing of SpyFu:

Spyfu offers the basic premium plan free for 2 months. There are 3 plans in general that are mentioned below along with the price,

  • Basic – $39 per month
  • Professional – $79 per month


9. Ubersuggest – SEO Tool for Keyword Ideas


If you are looking for free SEO optimization tool, Ubersuggest is one of the best options. This is a free Chrome extension and comprehensive SEO tool. It provides key data like search volume, CPC, and competition for keywords. It offers insights on Google, YouTube, Amazon and more. Easy to use, this popular SEO tool displays data directly in search results. It offers detailed keyword and SEO insights with a simple click. Some of its unique features include trend graphs, showing monthly search volumes, traffic estimations under Google search URLs, and backlink data to enhance link-building strategies. Users can customize location and language settings, and access additional metrics like related keywords, trending searches, and long-tail keywords. Ubersuggest also provides valuable domain metrics, historical traffic data, and popular pages and keywords by country. Available in nine languages, Ubersuggest helps users refine their SEO strategies effectively.

Pricing of Ubersuggest:

  • Business: $20-per month
  • Individual: $12-per month
  • Enterprise: $40-per month


10. Google Data Studio:

 Google Data Studio

Data visualization is the key for any business and when you can visualize your Google analytics data with simple integration, it will ease your job for sure. Google data studio does this job for you without paying a single penny. Google data studio is reporting solution and one of the best free tool for users who want to go beyond data visualization.

The tool helps you to transform the data and make it more appealing for presentation. Google data studio allows connecting data sources including Google Analytics, Search Console, Google ads, Youtube, and many more. With google data studio you can connect your data, create impactful reports, collaborate with teammates, and design compelling reports to share with different stakeholders.


It is available at free of cost without any charges.

Google Data Studio

11. RankMath:


Rank Math is a user-friendly SEO plugin for WordPress. It is designed to optimize content with easy-to-follow suggestions. This plugin aligns with the best SEO practices. It allows users to customize key settings, control page indexation, and enhance search appearance with Structured data. It boasts over 15 configurable modules tailored to specific needs. RankMath enables users to track keyword rankings and conduct comprehensive SEO analyses based on 30 factors. It also offers hassle-free imports from other SEO plugins and compatibility with WordPress Gutenberg and Classic Editors. Additionally, it supports over 20 Schema types, including FAQ and How To, to help win rich snippets.


RankMath is completely free to use. For the business purpose or for the one who wants to rank higher on google, there is a pro plan that starts at $59 per month.

12. YoastSEO:


Yoast SEO is a leading WordPress plugin designed to boost your website’s SEO. It’s the go-to tool for enhancing your site’s visibility and driving organic traffic. The free version of Yoast SEO lays the foundation for solid SEO practices. The premium version, along with its extensions, offers additional advanced tools for further SEO enhancement. Yoast’s core mission is to make SEO accessible to everyone, regardless of their skill level. It provides essential tools for beginners and experts alike, simplifying complex SEO tasks. The plugin’s newest feature, the AI title & meta description generator, makes creating optimized and engaging SEO titles and descriptions easier and more effective than ever.


It is available at free of cost without any charges.

13. SERPWatcher:


SERPWatcher is a modern rank tracking tool designed to simplify and enhance how you track website rankings. The tool’s key feature is the Performance Index, which combines keyword positions and search volumes to gauge your website’s organic traffic potential. With SERPWatcher, you can monitor daily website rankings and view them in SERP previews. It also sends email alerts for significant rank changes. The tool offers precise local data for over 50,000 locations, including detailed areas like states, counties, and cities. It supports both desktop and mobile search results. Additionally, SERPWatcher facilitates collaboration and client engagement with its interactive report-sharing feature. Regular scheduled reports and event-based alerts ensure you’re always informed about critical ranking changes.


  • Basic : $19-per month
  • Premium: $29-per month
  • Agency: $58-per month

14. Jasper:


Jasper is an innovative AI marketing assistant. It offers numerous SEO advantages. It enhances keyword optimization by seamlessly integrating target keywords into content in a contextually relevant manner. Jasper’s AI-driven approach streamlines project management and team coordination in marketing, accelerating campaign execution. It also automates feedback collection and content revision. This tool excels in creating SEO-friendly content quickly, ranging from blog posts to social media updates. Jasper assists in crafting effective meta descriptions and title tags. Thus, it is essential for boosting click-through rates. Its generated content is reader-friendly. The tool caters to SEO preferences for content that enhances user experience. Furthermore, Jasper includes analytics features to monitor content performance. It offers data-driven suggestions for improvements and insights into content trends. This holistic approach benefits high-volume marketing teams by providing a clear view of ROI and future.


  • Creator: $39-per month
  • Teams: $99-per month

15. NordVPN:


NordVPN is a highly secure VPN service that utilizes advanced technology to protect your online activity. It’s so secure that even the most powerful computer would need billions of years to decrypt your data. NordVPN focuses on providing fast connection speeds. It ensures a smooth internet experience whether you’re sending emails, playing games, or streaming videos. It offers unlimited data, access to thousands of servers worldwide, and uses modern VPN protocols for efficient performance. For enhanced privacy, its Double VPN feature encrypts data and changes your IP address twice. You can connect up to six devices simultaneously. Therefore, you get secure and private internet access across multiple devices, even on public Wi-Fi networks.

Pricing of Nord VPN:

  • Standard: $12.99-per month
  • Plus: $13.99-per month
  • Complete: $14.99-per month

Also Read: Best Free & Paid VPNs for Android in 2023


Leveraging the right SEO tools is essential for enhancing online presence and security in today’s digital landscape. Whether it’s optimizing website content for search engines, tracking keyword rankings, generating high-quality content, or ensuring online privacy and security, the best SEO tools are invaluable. They offer a range of functionalities from SEO optimization, content creation, data analysis, to robust online protection. Start using these tools from today. You will notice significant improvements in digital marketing efforts, content quality, and online safety, ultimately contributing to greater online success and security.