Hashtags and Their Use in Social Media
A hashtag is a dynamic, user-generated metadata tag for a specific topic that the user wishes to post information, announcements, news or views. They enable other users interested in that topic, to expeditiously access the content posted and engage with it.
A hashtag consists of the pound sign (#) followed by a word (#lifestyle) or short phrase without spaces between words (#itsmylife). Often the first letter of each word in the phrase is capitalized, to make it easier to read (#ItsMyLife). But hashtags are case-insensitive, so a search of #itsmylife will return results for posts using #ItsMyLife too.
Hashtags self-proliferate as more and more users like or share the original post, or use it when responding with their views and comments on the topic.
While hashtags originated on Twitter, today they are used across platforms, including Facebook, YouTube, Instagram and more. In fact, as of 2018, hashtags are used in 80% of the top 50 websites by daily traffic volume.
The Power of Hashtags on Social Media Platform
Because hashtags are about the topic and not the user, posts with hashtags reach far more people than the user personally knows. Thousands of users may consume or engage with it. Some only ‘like’ or ‘share’ it, others join the conversation. A hashtag can spark global discussion, exponentially expanding a user’s circle of influence.
For businesses and brands, hashtags are an absolute god send and absolutely free. They facilitate greater reach and higher engagement with prospects and customers. And engagements can turn into leads and leads into conversions.
And then,of course, there is hashtag of social relevance, that rise above and beyond mere utilitarian issues, to become worldwide movements, like #MeToo.
Problems with Hashtags
People stuff their posts with so many hashtags; they become difficult to read. Individual hashtags get lost in the crowd and lose their significance. Engagement levels dip. This has led some platforms to restrict the number of hashtags they allow per post.
Hashtags can be vague, irrelevant, misleading, pretentious and just plain annoying. They can evoke bemusement, ire, even derision, generate engagement of a most undesirable kind, and can be particularly damaging to businesses and their brands.
Some Hashtags reflect polarizing biases that lead to contentious, nasty and offensive exchanges – and may eventually lead to them being banned.
Trending hashtags can be hijacked by spammers to flood users with irritating messages pushing products and services that they have no interest.
Why you Need Hashtag Generators for Instagram and Twitter
Hashtags are in use across several platforms but are by common consensus most useful on Instagram and Twitter.
Choosing the right hashtag is a challenge. One needs to gain insight into the people they are meant for. One needs to be familiar with the vocabulary they use, in the context in which they are being addressed.
Importantly, one needs to strike the right balance. Stand out yet be relevant. Neither too generic, nor too specific. Short and snappy ones are invariably taken, but too long, and it becomes unwieldy and hard to remember.
To help in this important task, there are several hashtag generators available online. Each has its own set of parameters for hashtag selection. They also help track the performance of different hashtags.
Top 9 Twitter & Instagram Hashtag Generator for increasing your Social Appearance & Branding
1. Influencer Marketing Hub – Free Instagram Hashtag Generator
Optimized to Instagram, it suggests up to 20 keywords for each image uploaded, allows you to pick five or six then generates five optimized hashtags per selected keyword. You can pick the ones you want or use all 25-30 hashtags generated. This is a free-to-use tool.
2. Instavast – Instagram Hashtag Generator Tool
The versatile Instagram bot automatically throws up related keywords based on a selected image, URL or keyword. Features hashtag analytics to track hashtag performances and course-correct on the fly. Instavast includes a free listing of hashtags banned on Instagram. If you would like to opts for Instagram Marketing they offers various services such as Instagram post scheduler, Auto DM & many others , it comes with a 3-day free trial.
3. All Hashtag – Top Hashtag Generator Tool for Twitter & Instagram
Hashtag generator allows you to select from multiple options on entering a keyword. Hashtag creator guides you in creating your hashtag. Detailed hashtag analytics help optimize hashtags along the way. Includes lists of trending hashtags by topic — 100 % free-to-use tool.
4. Kicksta – Generate Hashtag for Instagram
A tool that identifies the hashtags for brands, based on terminology commonly used by groups of people with common interests related to the category to which the brand belongs. Pricing starts at $49 per month.
5. HashtagsForLikes – Find the Trending Hashtags
A powerful tool that recommends the most relevant and trending hashtags, categorized by niche, allowing users to access the best hashtags for their business. Extensively used by Twitter and Instagram users,it includes a basic free-to-use version and a premium version for $15 per week.
6. Ingramer – Instagram & Twitter Hashtag Generator
Uses a powerful AI algorithm to analyse your photo, keyword or link to generate hashtags optimized to them. Offers a base-level free service but also has several paid packages that include smart analytics, starting at $67 per month.
7. Display Purposes
Enables you to search for the most relevant hashtags for your post. Auto-filters out all spammy and banned hashtags. It also allows you to geo-target hashtags by throwing up the most popular hashtag by country or region. This is a free-to-use tool.
8. RiteTag – Instant Hashtag Suggestions for Twitter & Instagram
Help find optimized hashtags for text and images, with a handy Chrome extension that suggests the best hashtag options for any image, when one right-clicks on the image. Hashtag tracking tool reveals the best and worst-performing Priced at $49 per Year, but offers a limited-time free trial.
9. Hashtagify – Boost Your Social Media Marketing
Intuitive and graphic interface track and identifies the most relevant and popular hashtags over time, by geography and language. The search feature is free to use while the hashtag tracker that comes with two months of data storage and access to top-performing The tool costs $9 a month.
For businesses, using the right hashtags have attained strategic importance and have become an integral part of their social media marketing arsenal. Their importance can be gauged by the fact that they find prominence on offline advertising as well. This is why it’s imperative they use all the help they can get from these valuable online tools.